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This article showcases top blogs in multiple markets. Follow their lead to take your blog from good to great. Each of these successful blog examples has incorporated unique features that have attracted thousands of readers. Come on! Don’t miss a chance to get something from these articles for your blog.
This is a blog site that sells specialty teas. They’ve figured out a way to humanize their blog while staying true to their brand. Sweet Leaf Tea uses their blog design to bring a less formal, more human touch to their brand.
Notice in the image below the casual fonts, the old-world feeling of their images and the informal language they use to spotlight the features on the site. It’s more “people-speak” than “marketing-speak” and this strategy instantly draws in their target audience.
Tip: Consider allowing your employees to be the face of your brand. Highlighting your team is a great way to bring your readers behind the scenes and let them see the team camaraderie. This kind of transparency builds trust with your readers.
Specializes in organic dairy products. Their branding is geared toward family, farming and living an organic lifestyle.
Stonyfield does a great job of staying true to their brand by creating a targeted theme within their blog. As you can see from the image below, they use a barnyard as their home page backdrop, and include pictures of healthy families and articles about healthy living. All of these components reinforce their theme of family and healthy living. Plus, notice how they say “Let’s Be Friends,” a much friendlier, warmer way to encourage people to connect with you on your social sites.
Tip: Try to weave in a theme throughout your blog. To help with this, consider inviting outsiders to contribute to your blog. Another great tip is to go deeper by allowing your audience to see what’s behind the curtain. Behind-the-scenes stories and footage invite the reader in even more and will help you create content that stays true to your theme.
This is a blog for a terrific case study for consultants or anyone with a personal brand. This site positions Brown as an expert in his field and showcases his expertise, knowledge and services.
A brilliant feature on this blog is the way Danny presents his consulting services without being too pushy or arrogant. It’s all about the language he uses. Instead of saying “Hire Me” on his site, he instead uses the phrase “Work with Me.” It’s a subtle shift in language, but conjures up an entirely different experience.
Tip: Make content sharing on your site as easy as possible for your readers. If they have to look around for the share features, they’ll likely skip sharing altogether. Consider using the Digg Digg plugin to make this possible on your site.